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06 · Process and automation

Email Creative at Scale

Grew tens of annual emails into thousands through process design and automation
A multi-model, multi-step AI workflow that carries each email from wireframe to final creative and versions it by vehicle
Led the creative team through the evolution of this process across four brands: AmericanMuscle, AmericanTrucks, ExtremeTerrain and Ecklers
Focus
Email creative automation
Brands
AmericanMuscle, AmericanTrucks, ExtremeTerrain, Ecklers
Tools
Figma, Photoshop, ChatGPT, Google AI Studio, Gemini
Campaign
Halloween sale email series
Year
2026

Wireframe to final

Each Figma wireframe sets the copy and the layout. The finished creative carries the same words, line for line, with the art built around them. Drag the slider to compare.

Figma wireframeFinal creative
Wireframe for Example 1: Halloween launch email Final creative for Example 1: Halloween launch email: a black RAM truck in green and purple fog
Example 1 · Launch + sitewide coupon
Figma wireframeFinal creative
Wireframe for Example 2: sitewide coupon email Final creative for Example 2: a zebra-striped Corvette in a purple and green room
Example 2 · Sitewide coupon
Figma wireframeFinal creative
Wireframe for Example 3: open box reminder email Final creative for Example 3: a black Camaro in front of a haunted house
Example 3 · Reminder + open box
Figma wireframeFinal creative
Wireframe for Example 4: open box reminder email Final creative for Example 4: a dark Mustang in orange and green fog
Example 4 · Reminder + open box
Figma wireframeFinal creative
Wireframe for Example 5: sitewide coupon reminder email Final creative for Example 5: a purple Mustang in purple smoke with bats
Example 5 · Reminder + sitewide coupon
Figma wireframeFinal creative
Wireframe for Example 6: ending soon email Final creative for Example 6: a rain-slick road in red light and fog
Example 6 · Ending soon + sitewide coupon

How it is made

  1. 01
    Request
    A custom design-request process in Figma sets up each email. Request tags are used to signal templates between the marketing and design teams.
  2. 02
    Wireframe
    AI generates the wireframe in Figma, fixing the copy, the structure and the calls to action.
  3. 03
    Photoshop
    A manual step: the designer combines a sample generated image with the wireframe text in Photoshop, giving ChatGPT a clear creative direction.
  4. 04
    Final creative
    ChatGPT produces the finished art that carries the wireframe copy.
  5. 05
    Versioning
    A custom app built in Google AI Studio with Gemini versions the creative so each email is specific to the customer's vehicle.

One brief, many vehicles

The same wireframe copy is versioned for different vehicles, so the creative speaks to the car each customer actually owns.

RAM
Corvette
Camaro
Mustang
Mustang
Next project
Turn5 Corporate Headquarters
View project
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© 2026 Michael Cunningham
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