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04 · Community brand program

Go Topless Day

Project lead for Turn5's largest annual charity event, ExtremeTerrain Go Topless Day
An annual Jeep community event with hundreds of events across six countries, the majority in the U.S.
Raised over $1.8M for charity since 2019
Lead the team that oversees event coordination
Manage PR for the program, including media coverage
Role
Project lead, PR
Reach
Hundreds of events across six countries
Raised
Over $1.8M for charity since 2019
$1.8M+
raised for local charities since 2019
$365K+
to charity in 2026
469
global events in 2026
47
U.S. states
6
countries
Impact over time

Giving, climbing every year

Cumulative charity contributions since the first event in 2019.

$1.8M+
raised for charity since 2019
20192020202120222023202420252026
Public relations

Earning the coverage

Public relations management for the event, securing television, web, radio and podcast coverage.

2026
62TOTAL
  • Online41
  • TV18
  • Podcast2
  • Radio1
Community

Clubs, crews and Jeeps everywhere

Go Topless Day runs on the people who host it. ExtremeTerrain is the central organizer and national promoter, and offers charity matches that encourage hosts to take part and grow. Across the country, hosts make it their own, from beach meetups and trail cleanups to show and shines and barbecues, each supporting a registered 501(c) charity in their own community. Here are a few of their moments.

Branding in the wild

Merch built around the program

Examples of the apparel, decals and gear created to carry the Go Topless Day brand beyond the events.

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© 2026 Michael Cunningham
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