05 · Event brand and production
throtl Throwdown
Partnered with the VP of throtl and Turn5’s event coordinator to establish the event branding, build the event budget and help execute the entire event
A one-day automotive festival at Maple Grove Raceway with over 10,000 attendees and some of the largest automotive creators on YouTube
Import vs. Domestic: eight creators built a car to race under performance specs on their own channels, debuted it live and raced in an influencer drag race bracket
Burnout box and drift area, vendor village and car show, all under one brand
Role
Event branding, budget and execution support
Partners
throtl and Turn5
Attendance
10,000+
Venue
Maple Grove Raceway, Mohnton, PA
Year
2026
10K+
attendees in one day
8
top automotive creators on YouTube
2
teams: Import vs. Domestic
4
live attractions, from the drag bracket to the car show
The lineup
Eight creators, two teams
Each creator built a car to race under performance specs on their own channel, then debuted it live at the track. Four raced for Team Domestic and four for Team Import, with their audiences following the builds.
Branding in the wild
A brand built for the track
The identity pairs throtl orange with a lightning-bolt mark, a distressed checkered flag and spray-paint accents, then carries it from the logo through every design element across the event, from the giant inflatable at the entrance to the VIP credentials.
throtl Orange
#E94724
#E94724
Throwdown Blue
#67B1DE
#67B1DE
Throwdown Gray
#CCCCCC
#CCCCCC
Lightning Yellow
#FFA600
#FFA600
Prohibition for print graphics · Roboto Flex on-site
Textures and elements
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© 2026 Michael Cunningham
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