03 · Vendor advertising program

Turn5 Advertising

Conceived, built and launched Turn5 Advertising, a program that helps vendors generate awareness, drive traffic and convert to sales

Continue to lead the team that develops and manages a custom program for each vendor

Role

Program creator and lead

Focus

Vendor awareness, traffic and sales conversion

Year

2022–2026

Custom programs, built around the funnel

Every program is custom-built for a single vendor, shaped by the amount and types of ads offered to them. Placements span printed catalogs, social media, video content and digital ads on our retail platforms, moving shoppers from first awareness through to purchase and revenue.